(Source: Publicity Update, 19 Jul 2011) Media24 personnel put on their aprons and plastic gloves and took out the butter knives on Mandela Day, 18 July with only one goal in mind: making sandwiches for 24 community projects around the country to help ease the hunger of thousands of people a little.
What do you get when you put together the chairperson, a celebrity chef and professional sandwich makers for 67 minutes? More than 10 000 sandwiches for a good cause of course.
Media24 personnel put on their aprons and plastic gloves and took out the butter knives on Mandela Day, 18 July with only one goal in mind: making sandwiches for 24 community projects around the country to help ease the hunger of thousands of people a little.
"We were looking for a simple, but impressive project which could really make a difference in people’s lives”, said Adrie Jurgensen, Media24 group CSI coordinator, “and adapted FoodBank’s concept of a ‘jamming session’ as a team building and outreach project for staff. So our Jamming for Madiba project was born and the buy-in and support we have received was fantastic.”
Prof Jakes Gerwel, Media24 chairman and chairman of the Nelson Mandela Foundation and Mandela Rhodes Foundation, and celebrity chef David Grier set the example by giving 67 minutes of their time to spread bread at the Naspers Centre in Cape Town. They quickly had the help of 12 teams of Media24 internal staff, including Die Burger, Beeld, Sarie, Fair Lady, Kuier, On the Dot, TV Plus, Move, building management, corporate finance, people management and Media24 IT, who gave up their lunch time to 'jam' at their offices countrywide.
The goal was to make 6 700 sandwiches within 67 minutes benefiting 24 charities. In the end over 10 000 were made. In addition to the sandwiches made, Supreme Poultry also donated R10 000 to FoodBank SA. Donors including Sasko, PioneerFoods, Woolworths, Black Cat peanut butter, Red Hot Events and Indibano helped to make this initiative possible.
“Today shelters, preschools, day centres, homes for the frail and aged, HIV/Aids clinics and community centres were fed, but our biggest success will be to convince and show each individual in South Africa how they can make a meaningful difference every day with something as simple as a sandwich,” said Jurgensen after the massive team effort.
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