Nelson Mandela Day was launched in 2009 on Nelson Mandela’s birthday – 18th July – as a call to action for people everywhere to take responsibility for making the world a better place, one small step at a time, just as Nelson Mandela did.
FoodBank SA created its “67 Minutes” campaign in support of Mandela Day. Participants are encouraged to use 67 minutes learning about and taking ownership of the problem of hunger in South Africa.
